Position Title: Assistant Manager Media Planning
Company type: Large Multinational Company
Location: Islamabad
Salary: Around 100 K -- may vary based on candidate credentials
Essential Requirements:
Current/recent experience in Media Planning OR Media Strategy OR Media Insights
Current/recent experience of prestigious agency or prestigious FMCG company
About 4 to 5 years work experience
The ideal candidate should
Hold a Master degree; preferably an MBA in Marketing
Have 4 to 5 years relevant work experience in Marketing / Media management
Job Description
Assist in developing media plan(s) based on available research and its
timely implementation on all mediums within the assigned budgets.
Conduct consumer media audit to assess media habits using qualitative
and quantitative methods.
Conduct periodic media reviews for the entire telecom industry.
Responsible for extracting brand/media insights from them and
converting them into actionable items on different mediums.
Analyze and evaluate media investment opportunities that lead to
optimization recommendation and improved media plans.
Develop reports and recommendations based on advanced media analytics.
Set and monitor pre and post evaluation benchmarks of all media
activities prepared by the agency to ensure all returns are as per the
assigned objectives.
Essential Skills
Have good Interpersonal skills
Have project management skills
Have persuasion & negotiation skills
Have good analytical skills
Have good listening skills
Be proficient in operating MS Office Suite
Desirable Skills
Have sound administrative and financial skills
Hold a Master degree; preferably an MBA in Marketing
Have 4 to 5 years relevant work experience in Marketing / Media management
Job Description
Assist in developing media plan(s) based on available research and its
timely implementation on all mediums within the assigned budgets.
Conduct consumer media audit to assess media habits using qualitative
and quantitative methods.
Conduct periodic media reviews for the entire telecom industry.
Responsible for extracting brand/media insights from them and
converting them into actionable items on different mediums.
Analyze and evaluate media investment opportunities that lead to
optimization recommendation and improved media plans.
Develop reports and recommendations based on advanced media analytics.
Set and monitor pre and post evaluation benchmarks of all media
activities prepared by the agency to ensure all returns are as per the
assigned objectives.
Essential Skills
Have good Interpersonal skills
Have project management skills
Have persuasion & negotiation skills
Have good analytical skills
Have good listening skills
Be proficient in operating MS Office Suite
Desirable Skills
Have sound administrative and financial skills
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